Wednesday, October 22, 2014

Current Obsession: EMU Australia

You've probably seen EMU Australia's ubiquitous shearling-lined boots on every college girl and snow bunny since the early '90s, however, before you categorize them as shoes for "around the house" only, might I suggest you take a minute to explore the brand's new offerings.

To commemorate its 20th anniversary, EMU has undergone a major style change. This season, it's introduced new lines of fashion boots to meet the needs of the modern woman on the go. In addition to introducing new ankle booties and leather boots, the brand has completely revamped its classic shearling boots, making them lighter and more streamlined and adding stylish detailing.

I got to see the collection up close and personal at a recent event and was impressed at the distinctly modern direction the brand has taken. Of the new styles, my favorites are the Heysen ankle bootie ($179) and the Allira wedge boot ($225). Of course, there are still ultra-cozy slippers ($69) and new waterproof versions ($149–$199) of the classic shearling boot that will resist those nasty salt and water stains you pick up each winter.

I love to see a brand successfully adjust to the times and EMU Australia is making that tough but rewarding transition.



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