Diesel summer 2012 - bags, shoes, dresses, jeans

After creative campaigns "Be Stupid" and "Diesel Island" casual clothing pioneer presents a different identity this season. Campaign Diesel Spring-Summer 2012 Photo proposes simple but iconic brand's position emphasizes the playful characters in sophisticated held.

Photos of the latest Diesel campaign were made by the famous duo Mert & Marcus and diesel products shaping sensual lover, strong and playful.

Something more minimalist than the rest of the campaigns, the warm season, however some major trends respects, such as retro - a woman taking a picture with a retro robot, another hug a cactus, however one thing is clear, the focus falls on women and their power.

Minimalist, retro housewife with a touch ironic, campaign diesel for the new season was performed using model Alison Nix, Liu Wen - the first model Asian who paraded the catwalk Victoria's Secret, Ashley Smith, Catherine McNeil, Mary Palm, Patrick Kafka Dimitri Tanner.

With a motto "Portrait of a successful life," Diesel and manages to lead a popular campaign to another level, one with decoration similar to that of "Alice in Wonderland".